How to fail at culture jamming

The story of the twenty-first century media landscape thus far is the story of the left’s own tools being used against it, more effectively than they had previously been used. ‘Fake news’ is the currently-popular term, but we’re really talking about disinformation (from the Russian Дисинформатся), a particular variant of propaganda. More specifically, we are talking about culture jamming — a set of techniques intended to disrupt, subvert, or complicate existing unconsidered ideological positions using non-rational or pre-rational mechanisms.