We can define two competing modes within groups and cultures of all sizes: an implosive mode, built on mimesis, and an explosive mode, built on rejection. Both are subject to drift, and both have certain failure modes and risks.
In an implosive (or conservative) cultural mode, individuals behave in the same way as they believe their peers behave. In an explosive (or expansive) cultural mode, individuals behave in ways that they believe their peers do not behave.