Alternate Computer Universes: Jef Raskin’s Macintosh

John Ohno
7 min readSep 18, 2018

For me, the idea of cyberpunk is tied tightly to the assumptions and aesthetics of the early ’80s. And, unlike today, the early ’80s saw the peak of a Cambrian explosion in diversity with regard to home computers. It would only be later that the pathways would be culled: In the mid-to-late ’80s as GUI machines like the Macintosh, Amiga, and Atari ST pushed out the 8-bit micros, and in the early ’90s as poor marketing and business decisions killed Amiga and left Atari a shell of its former self.

When Neuromancer was published, in 1982, comparing home computers based on merit was very hard: all of them were dysfunctional in strange ways (the Apple line began selling in 1979, but it wasn’t until 1983 that the first Apple II-compatible machine capable of typing lowercase letters was released; the Sinclair machines were so strapped for RAM that they would delete portions of numbers that were too big as the user typed them). The lineages that survived were arbitrary. Minor changes to history would produce completely distinct computer universes, alien to our eyes.

In this essay, I’d like to tell you about a specific fork in computer history — one that, if handled differently, would have replaced an iconic and influential machine with one radically different. I’d like to talk about the Macintosh project before Steve Jobs.

In 1983, Apple released the Lisa. It was a flop. As the first commercial machine with a PARC-style GUI and a mouse, it was too slow to use. At a price point of…

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John Ohno
John Ohno

Written by John Ohno

Resident hypertext crank. Author of Big and Small Computing: Trajectories for the Future of Software. http://www.lord-enki.net

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